Rashada is responsible for driving fixed infrastructure business opportunities in a global capacity at Vodafone Global Enterprise. She possesses a strong track record of new business development, account management and consultative selling into Enterprise client organisations offset against aggressive sales targets (in excess of $50m). Prior to joining Vodafone she spent 10 years with Cisco where she worked as a global business development manager for EMEAR (Europe Middle East Africa & Russia).

She is co-Director of “Your Future Your Ambition” (www.yourfutureyourambition.com) an initiative aimed at creating an awareness and encouraging young people from diverse backgrounds that studying Science, Technology, Engineering and Maths (STEM) at school, college or university can open doors to an array of careers.

Rashada was a STEM Leader finalist in the 2014 inaugural Black British Business Awards.